We’ve all heard the saying ‘Don’t judge a book by its cover’, but we can’t deny one holy truth in marketing: image matters. This is true in every aspect of life and business. The image you present is utterly crucial to the type of awareness an audience has about your brand; it tells your clients to stay easy breezy when cutting that check your way. In the digital age, a company’s Facebook page is one critical piece to the puzzle in validating that ‘holy truth’ of brand imaging.

Needless to say there are a few things you should consider when developing your company’s Facebook landing page-the first thing a person sees when entering your page. This digital introduction to your brand is just as good as a first impression in the ‘real’ world. And, as we all know, first impressions can certainly play out unexpectedly sour.

For example, would you take serious fitness advice from a big fat guy? Or trust a dentist with rotten teeth to poke, prod, and drill your precious pearly whites? Hell no.

A first impression on social media can be just as threatening as the dentist example to a client who values his time and money just as much as you value your oral health. Having a mediocre presence on Facebook could have equally disqualifying reactions for new visitors and consumers if your landing page doesn’t fit the quality of the company image. Make your first impression count with your company’s Facebook landing page!

Don’t be fooled by the social media hacks preaching about engagement, and conversation, without looking into the dollars and cents of the social media clockwork. Congrats if you’re RedBull and can gain popularity by projecting a public image decorated with cartoons and drunken fools ‘wiping out’ on gimpish homemade airplanes! Nothing personal against homemade airplanes or energy drinks, but what about the B2B world? What use could your landing page serve to showcase new visitors interested in your company’s services/products, without the easy gimmicks?

Business Review USA

The Godfather(1972) director Francis Ford Coppola put it best when he broke down the essentials of film timing, “What does the audience want to see, and when do they want to see it?” Same applies here. Just take a look at what WDM Group’s own publication, Business Review USA (BR USA), has to offer the audience with a few of the more unique and functional features on our Facebook landing page (http://www.facebook.com/BizReviewUSA)

A. A call to action- No landing page is complete without a direct way of encouraging new Facebook visitors to ‘like’ your page. Numbers matter and give that extra bit of confidence when dealing with new clients. Get your like count up!

B. Subscribe- Ask yourself what’s essential to your own company and apply it to your landing page. For social media to show an effective ROI it has to deliver on the numbers. In a user friendly way BR USA allows fans to instantly click on our subscribe button to receive our monthly edition of the magazine directly through an email notification. We keep track of our subscribers from social media, and use these metrics for future Facebook initiatives. Great for marketers, great for fans, and just great for business.

C. Access- Plenty has been said about continuing the conversation in social media. Yet, I rarely see Facebook pages or even ‘contact us’ sections include a solid link to engage directly with admins or people who really matter. BR USA stands out by showcasing its editor, Nadia Ibanez, and providing a link directly to her very own Facebook account. We encourage fans to friend her, or simply message her openly with any editorial comments or questions. Access is power, and we put this power only a click away for involved fans, partners, and potential new clients.

D. Magazine- Business Review USA allows readers to browse through our latest issue directly through Facebook. A simple click of our magazine button puts our page turning digital magazine at your disposal. This feature promotes virality of content and creates a secondary access point for our monthly edition, making it easier for readers to find our latest release

E. Content Breakdown- Business Review USA links out to our different categories of our online business content: Money Matters, Technology, Business Leaders, and Marketing 2.0. As a business story portal we breakdown the content C-level exec are interested in finding. Getting down to brass tacks, it’s really what the audience wants, when they want it, and with our new page, it’s exactly WHERE they want it: front and center on the most popular social media platform to date. Now that’s an offer you can’t refuse!

It’s about confidence, trust, and everything else that penetrates the brain cells upon first impressions. Whatever your business does, customize your landing page to show the world you do it best

-Signing off

Rob-E

The Social Media Superman